connect with customers

Google is projecting that 40+ percent of searches for last-minute gifts and store locator terms will take place via mobile devices this coming holiday season. Mobile searches spike in the week before Thanksgiving and before Christmas, according to Google. The number of searches taking place via mobile also continued their upward trajectory following last year’s holiday season and continues to increase as smartphone use grows.

Google’s research shows that number of queries via mobile grew nearly three times from 2009 to 2011 and continues to escalate. Despite the growth in mobile, 79 percent of Google’s largest advertisers still do not have a mobile site. The lack of a mobile presence can impact retailers’ bottom line. Google reports that 61 percent of users who experience frustration with a brand site that is not optimized for mobile are unlikely to return. Additionally, 40 percent will visit a competitor’s site.

TextCoMedia can help with some of the strategies advertisers need to get their business mobilized.