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77% Tablet Owners Use Device Daily

Submitted by TextCo Media on Wed, 10/26/2011 - 06:50

77pc of tablet owners use device daily: study

October 26, 2011

A screen shot of The Economist iPad app

Seventy-seven percent of tablet owners use their devices everyday and 53 percent of users depend on tablets for daily news, according to a study by Pew Research and The Economist Group.

However, the study also found that only 14 percent consumers who used their mobile devices to read news paid for content. The study looks at the reading habits of tablet users and how consumers digest news content on mobile compared to other channels.

“We’re seeing early adopters of tablets are using them a lot with a significant amount of time each day and news is a large component of what they are doing on the device,” said Amy Mitchell, deputy director at Pew Research Center Project for Excellence in Journalism, Washington.

What Apple’s next iPad model must have to maintain edge

Submitted by TextCo Media on Tue, 03/27/2012 - 06:27

What Apple’s next iPad model must have to maintain edge

By Chantal Tode

March 27, 2012

IPad's success is based on more than just its features

Until recently many marketers have said that Apple's iPad was the only force in the tablet category. However, with the success of Amazon's Kindle Fire increasing and news of other tablets emerging, what can Apple do to maintain its edge in the tablet category?

Similar to how the iPhone revolutionized mobile phones, the iPad has been a dominant force in the tablet category for the past two years. Thanks to the popularity of newcomers such as the Kindle Fire from Amazon, Apple's position in the tablet space may be in question, but the answer may not be as simple as giving the next tablet some exciting new feature.

Is Amazon the next Apple?

Submitted by TextCo Media on Fri, 03/16/2012 - 08:20

Is Amazon the next Apple?

By Rimma Kats

March 16, 2012

Does Amazon pose a threat to Apple?

Amazon and Apple are both companies who have embraced the post-PC digital world. Although Apple reigns in the mobile ecosystem, Amazon is quickly picking up steam and may pose a threat to the manufacturing giant.

Both companies are extremely strong in the mobile ecosystem. Additionally, mobile experts agree that both Apple and Amazon are increasingly competing in three key areas – media, devices and selling directly to consumers as digital retailers.