3 design principles for the mobile Web

October 26, 2011

KF Lai is CEO of BuzzCity

By KF Lai

With more than 5.3 billion mobile users worldwide and consumers spending an average of 9.8 hours on their mobile devices every week, it is no wonder that mobile campaigns are becoming ever more crucial for brands and advertisers.

The mobile applications market is forecast to earn $25 billion in revenue by 2015, from around $6.8 billion in 2010. Apps are undoubtedly a great way to engage audiences, whether by educating, entertaining or informing.