Submitted by TextCo Media on Mon, 12/19/2011 - 08:26
Univision builds local, national reach with video-centered mobile site
By Lauren Johnson
December 19, 2011
Spanish media company Univision is increasing its mobile push with a new mobile site that lets users catch up on their favorite television shows and video clips.
Univision introduced a mobile site to help the company reach more consumers. Kargo is powering the Univision mobile site.
"While we are seeing a fast shift of users from feature to smartphones, there is still a large percentage of our audience using feature phones that are looking for great video content," said Kevin Conroy, president of Univision Interactive Media, New York.
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